Our Core Values and Responsibilities

Core Values

We believe that our company's core values accurately reflect the way in which we want to do business. Our core values are non negotiable, help staff focus on what's important to help our business grow and allow us to keep you the client as our primary focus.

  • Integrity- always providing the right solutions for our clients
  • Commitment- constantly striving for innovation & excellence
  • Passion- its what drives our thinking & our actions
  • Respect- for our peers & our clients


Our Corporate Responsibility

Did you know that by drinking coffee, you can support sustainable projects and social initiatives? Puro Fairtrade Coffee ensures that fair prices are paid to small coffee producers in developing countries. In partnership with World Land Trust, Puro supports sustainable purchase and conservation of rainforest.